iWiLL Campaign Founder, Jamal Bonaparte, speaks on the birth of the "aspire to inspire" movement.
The iWiLL Campaign was founded in August 2018 by Jamal Bonaparte (right). But the idea had long since existed in the heart and mind of this full-time musician.
Everyone has greatness in them. And it’s our mission to provide the tools needed to unlock that greatness.
“It started with the idea that in order to truly grow as an individual, we as people have to seize every opportunity to motivate and inspire one another.” From there, Jamal created an Instagram page @iWiLL.Campaign with the sole purpose of posting various inspirational messages and excerpts of motivational speeches that he not only felt his followers needed to hear, but that resonated with him beyond the memes that were used to deliver the messages.
“Not long after I started the Instagram page, I realized that the core values of what I was trying to accomplish could not be limited to social media platforms.”
“For it to really have an impact on people’s lives, it had to be more aggressive, more personal, and more transparent; in the sense that people want to see with their eyes the process between dream, and dream come true,” Jamal explains. Preceding every great accomplishment, every idea, there is an inspirational moment or thought. “I want to create an ever-expanding network made up of groups and individuals who strive to bring out these moments in others.”
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